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Professional Profile

Creative, innovative Art Director with expertise in creating corporate identity, brand recognition, sales collateral, and communication strategies to drive revenue. Special emphasis on conceptual design, high attention to details and teamwork oriented. Ability to manage projects. More than ten years of experience in the graphics / advertising / marketing industry.

• Creative concept
• Visual communication
• Brand awareness
• Strategic marketing plans
• New product launch
• Product development
• Project Management

Art Director, 2011 - Present | Young & Rubicam, Guaynabo, PR
Art direct ad campaigns and develop appropriate solutions for brand identity. Create and develop launch campains for new products including; point-of-sale, merchandising materials, marketing collaterals.

Art Director / Marketing, 2009 - 2011 | Tipográfico, San Juan, PR
Strategize and develop appropriate marketing solutions for small business. Identify client needs and perform a strategic marketing plan to provide tangibles goods and deliverables. Acquire resources and coordinate third-party contractors in order to deliver projects according to plan. Oversee quality assurance to provide an excelent service.

Designer / Art Director, 2001 - 2009 | Arteria Publicidad, Guaynabo, PR
Created and developed concepts for corporate and brand identities, packaging, collateral and product identification. Identify new marketing opportunities. Art direct ad campaigns in all divisions including Web site design, point-of-sale materials, trade show promotions and event graphics.

Front Office/Guest Services, 1994 - 2001 | San Juan Marriott, Condado, PR
Assist guests in every way possible in order to achieve the highest level of guest satisfaction. Maintain cleanliness and organization of the front of the hotel and lobby area. Provided excellent documentation of problems that were associated with the guest visit to assure quality and continuous improvement

B.B.A., Management, 2010 - Present (105/125 Credits) • Universidad Metropolitana Bayamón, PR
A.B.A., Marketing, 1990 - 1992 • PRJC, Rio Piedras, PR (Now Colegio Universitario del Este)
PMP® Certification Preparation Course, 2011 • Pharma Serv Academy, Dorado
Adobe Dreamweaver Web Design Training Program, 2005
Total Quality Management (TQM) Training Program, 1998

Microsoft Office, Adobe Photoshop, Adobe Illustrator, Adobe Dreamweaver, Adobe InDesign, Adobe After Effects, HTML, CSS, Wordpress, team player, communication skills, problem solving, analytical, bilingual.

• Two (2) Bill Tiefel Awards for excellence in customer service, Marriott International
• Member of Project Management Institute, P.R. Chapter - Member Id. 2053578
• Discipleship and Christian Formation (ICSA)
• Member of USTA Caribbean
• Golf, Play Guitar, Bible Studies, Reading